I met
Emmanuel in my undergraduate days at the university. We were both two youngins hungry to make a mark. He was
in the early stages of building his “oyamag”; an entertainment and lifestyle website. He
was also one of my early employers. I remember vividly when I got my first job
with him. I was to interview comedian; Omobaba. He literally just threw me in
the game; such was the confidence he had in me. Thankfully I didn’t screw it
up.
Emmanuel
has gone on to graduate from the university, working an 8-5 and recently
starting his own award platform in 2015. This interview was to catch up with him
on what he has been up to lately and how far that genius brain of his has gone.
I hope you enjoy this smashing interview with this week’s “Under 30 and Killing
It”.
1)
TD- Tell me about yourself.
Emmanuel - My name is Olabode
Emmanuel Olawumi; I am a graduate of Dramatic Arts from the Obafemi Awolowo University (OAU), Ile-Ife.
I am an ambitious young man who hopes to leave an indelible mark in the sands
of time.
2) TD- What do you do?
Emmanuel- I am a writer,
an actor, and a media entrepreneur. I am passionate about the media and
entertainment industry. I am the founder and creative director of OYA MAGAZINE
and OYA AWARDS. Our dream at OYA is to become a leading global media brand that
inspires and celebrates African youth through
contemporary undertakings and platforms.
3) TD- why did you start oyamag?
Emmanuel- Well, I would
say, we have left where we used to be and we are working hard to bring our
dreams to life. The journey for us is yet to start. We are still learning,
creating networks and understanding the nitty-gritty of the business.
4) TD- tell me about your award show; Oya
Awards.
Emmanuel- OYA AWARDS started as a student’s award in OAU in
July 2015 as a platform to celebrate young people making impact in their
community. Last year, the second edition held in Lagos. This time it was broader
and bigger. We spread our tentacles to cover a bigger and national demography.
The 2016 edition had winners like, Mazi Ukonu of Recycle Points; fashion
designer and entrepreneur, Ejiro Amos Tafiri, music star, Falz; Actor, O.C
Ukeje; My Streetz Magazine, the most consistent music magazine in Nigeria; among
others. We had Co-Founder of Red Media Africa, Debola Williams as the key note
speaker. His message hit the right nerves in the hearts of everyone who
listened to him. We had media support from big brands like Ynaija,
Olorisupergal, Vanguard, GoldmyneTV, The NET NG, Penzaarville Africa, Smiley
Events Africa, The Media Guide NG, Olodo Nation, to mention a few. We also got
sponsorship from Suss Productions and Blinks Studios. It was our first event in Lagos. I commend my
team for taking that bold step and we intend to leverage on it for this year. We
also hope to have more sponsors on board this time. Our dream is to make OYA
AWARDS the biggest platform that celebrates outstanding young achievers in
Africa.
5) TD- what kind of content does your platform
seeks to deliver?
Emmanuel- Simply put, we
deliver content that informs, entertain and educates the audience.
6) TD- what challenges have you faced in your
work?
Emmanuel- Major challenge
is getting funds. Another is high cost
of running the brand, considering the economic situation in the country.
However, we see these things as factors that challenge us to solve problems and
think outside the box. We are pushed to
be more creative, to evolve and to add value. The essence of business is adding
value. The reason people trust you with their money is because you add value. Having
a great team is one of the challenges young brands face, but I have been
blessed with the best people since we started this brand.
7) TD- do you have an 8-5 job?
Emmanuel- I work with a
brand called Suss Productions as the Digital Media Strategist. Suss Productions
is a content creation company and they also offer pre-production, production
and post production services. I also act as the Production Assistant on one of
their shows; The Sauce.
8) TD- what do you think about the youth of
our time?
Emmanuel- We are hungry
for success and we go to any length to achieve our dreams. We are go-getters.
We are resilient and dogged. Despite the current woes of this nation, we wake
up every day to make the world we live in a better place.
9) TD- do you subscribe to the school that
feel been an employee is not a glamorous thing anymore? What is your opinion
about traditional employer and employee relationship using our time as a case
study?
Emmanuel- If all of us
become employers, who will be the employees? We all have different calling,
strengths and dreams. Some of us are called to be writers, others are actors.
Some are born to be directors; others choose the path to be a cinematographer.
While one person handles make-up, the other person provides costume. There is a
Gaffer (light man) and we have the sound engineer. There is the producer, the marketer
and the distributor. All are working towards one goal; to make a blockbuster
movie. You have to #RunYourRace.
About traditional
employer and employee relationship, all I will say is that it boils down to
personality. We have the good boss and the bad boss. We also have the horrible
employee and the amazing one.
10) TD- who inspire you in the area of your
focus?
Emmanuel- Tajudeen
Adepetu (SOUNDCITY), Chude Jideonwo and Debola Williams of RED MEDIA, Mo’Abudu
(EBONY LIFE); THE NET NG’s; Ayeni Adekunle and others have achieved
unprecedented heights in this industry. I hope to take it further from where
they stopped.
The aforementioned
individuals and more people like Mofolusade Sonaike of Mumpreneur NG, Jire
Kuforiji (Veteran Broad Caster), Sola Obagbemi (RED MEIDA), Shayo Oke-Sobo (Suss Productions), Abiola
Orimolade (Black & Bold Magazine), Sesan Adeniji (MY STREETZ MAGAZINE),
Jasanya Olamide (The PRholic), to mention a few. It is a long list. I am inspired by successful
people.
11) TD- kindly tell me your opinion on the role
of mentors in the development of a young person.
Emmanuel- Mentors are
your guide; they make life easy for you. People say experience is the best
teacher. What they fail to mention is that the experience of others is a great
teacher. You don’t have to experience it. You can learn from your predecessors.
Mentors don’t let you make the same mistake they made. They also help you
connect with the right network.
12) TD- what is your 5 year plan?
Emmanuel- If you had said
dream, I would have told you it is to become the number 1 media brand in
Africa. But, since you said plan, I would tell you that is personal for now.
You know what they say about not counting your chickens before the hatch?
13) TD- what part of the media are you most
uncomfortable with and how do you intend to change the narrative?
Emmanuel- Errm; none that I know of right now. I will only
advocate for excellence in all things.
14) TD-what do you do for fun?
Emmanuel- This is a
difficult question. I once told my uncle I read books for fun when he asked me
the question. He felt I was acting efikoish,
but the truth is, my work itself is fun. If I am not online, I am thinking of
ideas. Other times, I am on set. Work is fun and fun is work. However, I like
surrounding myself with positive, happy and energetic people because I am a
restless person and my morale is very high. Notwithstanding, I love my
solitude.
15) TD- thank you for doing this with me.
Emmanuel- Thank you
Tunrayo. I am in love with your blog already.
You
can keep up with Emmanuel by connecting with him via his Instagram account on @olabodeeo.